KFC Launches Finger Lickin` `Good Value` Menu

Released on: June 10, 2008, 4:58 pm

Press Release Author: DGWB Advertising & Communications

Industry: Food & Beverage

Press Release Summary: KFC customers in the Los Angeles area are introduced to a new
reduced priced value menu featuring established favorites with the addition of some
new items, all convenient for the consumer on the go.

Press Release Body: LOS ANGELES, CA - More than 65 years ago, Colonel Harland
Sanders revolutionized fried chicken by introducing his now-famous Original Recipe® Chicken . Today, KFC continues
to offer the Colonel\'s great KFC taste but now in their first-ever KFC Value Menu.

Exclusive to the Los Angeles market, this 12-item value menu offers customers a wide
selection of new options along with traditional favorites. Customers can enjoy
tasty KFC Snackers®, fun-to-eat Popcorn Chicken Snack Boxes, or an all-new Original
Recipe® or Colonel's Crispy Chicken Sandwich.

"We are offering the Colonel\'s great-tasting chicken at an even more affordable
price, and with a variety to satisfy everyone\'s tastes," said Ed Thomas, KFC-LA
advertising co-op president.

The new KFC Value Menu has an emphasis on
portable products that will leave taste buds satisfied, bellies full and wallets
happy. Research with fast food customers showed that they want the great taste of
KFC in full size, portable products that are affordably priced.

"KFC\'s new Value Menu is real KFC food. All the items have the same great taste and
quality you'd expect from KFC. No corners were cut, no size reduced, just a wide
variety of finger lickin\' good food starting at just 99 cents," Thomas added.
"Ultimately, we are giving LA the great taste they love at a price they\'ll love even
more."

KFC\'s new Value Menu is currently available in the Los Angeles area market only.
Customers may print a coupon for a free Original Recipe® Sandwich with the purchase
of a large drink from www.kfc-la.com from now until July 13, 2008. Visit
www.kfc-la.com for a complete value menu listing and www.KFC.com for additional
information on KFC.

The KFC Value Menu launch is supported by local TV, radio, internet and print ads
developed by DGWB Advertising based in Orange County,
CA.


ABOUT KFC:
KFC Corporation, based in Louisville, KY, is the world\'s most popular chicken
restaurant chain specializing in Original Recipe®, Extra CrispyT and Colonel\'s
Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly-made chicken
sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and
territories around the world, serving some 12 million customers each day. KFC-LA
co-op is one of the largest KFC markets with over 280 restaurants. KFC Corporation
is a subsidiary of Yum! Brands, Inc., Louisville, KY (NYSE: YUM).

ABOUT DGWB:
DGWB is the largest privately owned full-service advertising agency based in Orange
County. Founded in January 1988, capabilities include general market and Hispanic
advertising, design, promotions and interactive media. Clients include Toshiba
Copiers, KFC, Hilton Garden Inn, Children's Hospital of Orange County, and Yamaha
Home Entertainment. DGWB builds and nurtures meaningful relationships between its
clients and their customers. Looking beyond transactions, efforts are focused on
discovering the shared core values between
brands and customers, creating meaningful connections, and then cultivating trust.


Web Site: http://KFC-LA.com

Contact Details: Tom Meyer
217 N. Main Street
Santa Ana, CA 92701
714.881.2300
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